London, March 2025 - Independent fashion retailer One Scoop Store is celebrating its third anniversary this March, marking three years of its bricks-and-mortar store while highlighting the brand's overall seven-year journey in the world of pre-loved fashion. Founded by Holly Watkins, who has over 15 years of experience in the fashion industry, One Scoop Store started as a simple Instagram page in 2017 before evolving into a thriving online business.
The store's success led to a high-profile partnership with Selfridges in October 2020 as part of its Project Earth campaign, featuring a month-long pop-up. Since then, One Scoop Store has expanded its reach internationally, collaborating with Club Vintage for six-month pop-ups in Los Angeles and New York. From a digital side hustle to a go-to destination for curated second-hand fashion, One Scoop Store has built a loyal community of fashion-conscious shoppers who champion sustainable style.
Celebrating Three Years In-Store: A Special Event
To mark the milestone, One Scoop Store will host an in-store celebration on Saturday, March 22nd, from 11 AM to 6 PM. Shoppers can expect a day filled with exclusive experiences, including:
• A Limited-Edition Birthday Collection - Featuring hand-picked, highly sought-after pieces.
• Competitions & Goody Bags - A chance for customers to win exclusive items and receive special gifts.
• Exclusive Discounts & Surprises - A thank-you to the community that has supported the brand.
From eBay to an Established Fashion Brand
Holly Watkins launched One Scoop Store as a passion project, selling pre-loved designer pieces on eBay. What started as a side hustle quickly grew into a globally recognised business, attracting fashion lovers from all over the world. Known for her expert curation of timeless yet trend-led pieces, Holly has built a reputation for making second-hand shopping an aspirational and accessible experience.
Reflecting on the milestone, Holly Watkins, Founder of One Scoop Store, says:
"When I started One Scoop Store, my goal was to make great fashion more accessible while promoting a more sustainable way to shop. It's incredible to see how far we've come, not just as a brand, but as part of a much bigger shift in the way people think about second-hand fashion."
The Rise of Pre-Loved Fashion
The growing success of One Scoop Store reflects a broader industry shift toward circular fashion. According to recent reports, the global second-hand market is projected to grow by $100 billion by 2026, as more consumers embrace pre-loved fashion as a way to reduce waste and access designer pieces at a lower price.
Retail giants are taking note, Selfridges has set an ambitious goal for 45% of transactions to come from circular products and services by 2030 through its Reselfridges initiative. As demand continues to rise, One Scoop Store remains at the forefront of this movement, proving that sustainable shopping is more than just a trend, it’s the future.
Join the Celebration
One Scoop Store's 3rd Birthday Celebration will take place in-store on Saturday, March 22nd, from 11 AM – 6 PM 101 Stoke Newington high street, London N16 0PH. Whether you're a long-time customer or new to the brand, this is the perfect opportunity to discover limited-edition finds and celebrate sustainable style in a unique shopping experience.
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